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Make Do and Mend

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Clothing rationing was introduced in 1941, with each adult and child receiving 66 coupens. With these coupons women could buy:

a suit or overcoat 18 coupons
a dress with sleeves 11
a sleeveless dress 7
shoes 5
stockings 2
brassiere 1
suspenders 1
vest and knickers 3

Children under 4 were exempt from coupons. No coupons were required for second-hand clothes but a maximum price was set. Blackout material was also exempt from rationing until 1945.

Faced with a shortage of clothing women became adept at making dresses and coats from old curtains and blankets. Woollen garments were unpicked and the wool was used again. Many a wartime bride was married in a dress made from parachute silk.

Stockings, (nylons) were difficult to come by and women painted their legs with gravy browning and makeup, and then drew a seam up the back of their leg with an eyebrow pencil.

Images of posters and patterns

 
News from the Home Front

Rationing
The Kitchen
Evacuees
Widows
Housework
Make Do and Mend
Cissie Ewen Remembers

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Link to The Call Up - Land, Air and Sea    
   

A poster asking women to make do and mend.

Click to view larger image

Link to Land Army, Feeding the Nation    

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